I would not think that in 2014 I would still be answering the now age-old question, “do I even need a web presence?”, but sadly, I still get asked this at least once a week, and have a hard time explaining it every single time. For me, it’s a pretty common sense answer to a pretty redundant question. If you have a smart phone, then you not only need a web presence of your own, you should also have a mobile application.
I wasn’t going to say anything online about the Massy re-brand, but I realise that some of the people talking about it (on my Facebook news-feed) have no business sense whatsoever.
A group company’s board of directors has decided after what could possibly be years of planning, to finally take the plunge into a multi-million US dollar re-brand, because they quite possibly felt as though the current brand didn’t match what the brand stands for, or what it will stand for. (hint, hint)
Businesses do not just wake up one morning and go “eureka” we’re gonna change the name. It’s not something you just do. This is a very large and very expensive undertaking, which would require a skilled team to plan and execute. What I would give to be that project manager……. Lucky bastard.
I am going to address the most common rants from my Facebook news feed and offer a different perspective.
You’ve been on social networks for a while, and you’ve found that your feeds feel a little.. stale. Have no fear! It’s time to beef up your social media!
Below, you’ll find a very cool A-Z guide, from the Social Media Examiner (minimal edits), with recommendations to help you get the most of your social network profiles. Some of these are pretty obvious, others are not, and some might not be relevant to you if you don’t use that particular social network.
#1: Adhere to Image Sizing Requirements on Social Networks
If your customer arrives on your Facebook Page and sees your profile picture as either too small for the space or out of focus, there’s a good chance they’ll develop a quick impression. Something to the tune of, “If they couldn’t get that right, what else will they get wrong?” Look at the Cheat Sheet for the sizes.
#2: Beef Up Your Site With Multiple Social Share Buttons
We don’t always have the benefit of knowing our customers’ preferences for sharing content. Make it easy for customers to share your content where and how they want. Provide multiple sharing options so that your customers who prefer Twitter can tweet, those who love Pinterest can pin and your customers who have an affinity for Facebook can share your article there, etc.
I have spent months (and quite possibly years) thinking of the perfect name for a business which really encompasses all that I do, with no such luck, simply because I do so much in different industries. But then it dawned on me… why am I trying to create a brand that defines me? Why do I want another name to precede my reputation when I can use my name to brand myself. I already had the domain, so why not?