Archives: LinkedIn

You can now Block People on LinkedIn

OH THANK YOU LINKEDIN DEVELOPERS! I cannot tell you how long I have been wanting to block a handful of Amway/Organo spammers. Every few days my LinkedIn inbox is flooded with that crap, and regardless of how many times I respond asking them to stop spamming me, they do not listen.

Finally, LinkedIn developers put in this very important feature into their business social network. 

All Users can now Publish Longform Posts on LinkedIn

Yesterday Mashable reported that LinkedIn has opened its longform publishing power to all users. I literally cannot contain my happiness about this.

Here is the official Mashable report by Kurt Wagner: 

LinkedIn expanded its publishing platform on Wednesday to allow all users the opportunity to write and share longform posts to their LinkedIn profile.

The network has long offered this publishing power to a hand-selected group of industry leaders, known as LinkedIn Influencers, but now all of the platform’s members can publish work to their profile. The influencer posts do well, says LinkedIn’s Head of Content Products Ryan Roslansky, generating nearly 31,000 views and more than 80 comments on average.

The success of Influencer posts encouraged LinkedIn to extend the tool to the rest of the company’s 277 million monthly active users.

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Major LinkedIn Mistake Many Professionals Make

If you’re only adding members from your organisation, you probably don’t know what I’m about to talk about; but if you’re like me, and love to network via social media portals, then you’ll know exactly what I mean.

The biggest turn off on LinkedIn is SPAM; and there is a great deal of it. As a professional, I hate to be sent a generic sales pitch. It’s so inhuman, boring, and lacks any creativity or effort. If you really want to sell me your products and services, then talk to me; send me a message, say hello, tell me about YOU. Sales pitches have to be crafty to be effective, but with LinkedIn, I get them every hour and as a result, I delete most of the incoming messages.

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Bad Customer Service will Hurt your Social Media Impact

Don’t you hate it when you ask a question and you don’t get a response? Yeah, I hate it too. However, customer service is not the first thing that comes to mind when you think about social media. Customer service is a key foundation element of social media and a key to its success.

Most businesses have a public online community page on a social network, and nearly all are absolutely dreadful at customer service online. This means that they are extending their reach of contact to their consumers, both current and prospective, but not answering their many questions, and dealing with their issues. Nothing turns a consumer off more than an unanswered question or an issue not dealt with.

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Social Media 101

Social Media 101

There are many social media 101 articles out there, but this is a comprehensive guide to the social media novice. Social Media Marketing is not rocket science, but there is a wrong and a right way to do it. The question most often asked is “are we doing this right?” Most of the time, the answer is ‘wrong’, and it’s more so locally here in Trinidad. I have seen many pages set up, with under fifty likes and most people just don’t know where to go after setting up the page.

If you use social media right, you can increase your brand’s awareness, increase your sales and explode your potential reach, but that is if you do it right. In a previous article, I explained the importance of engagement and interaction.

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